What can your club do to attract more participants to your HPDE events – and keep them coming back for more? Let me share my experience of running driving schools in this free How to Grow Your HPDE Events webinar – and answer those questions. This is not about what to teach students – there will be no discussion of driving technique in this webinar. It is about what works, and what doesn’t work in terms of developing a customer experience that does two things:

  • Get customers/drivers exclaiming “Wow, that was a fantastic and unexpected experience!” – and drawing these people back for more.
  • Develop a culture and reputation that attracts new customers/drivers.

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