132 – Brian Bonner: What’s New in Motorsport Sponsorship

by | Jul 11, 2019 | Podcasts

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Amazon Music | RSS

Brian Bonner joins me to talk about motorsport sponsorship. Specifically, we talk about new trends in how motorsport marketing deals are put together, even if you’re not a big pro racing team. Brian shares a couple of great examples, in James Chartres and Kanga Motorsport, and Steve Smith and Big Mission Motorsport, and then gives tips that you can use to land a sponsor.

133 – Dr. Barry Seiller & Ryan Warkins: How to Improve Your Driving Vision

by | Jul 18, 2019 | Podcasts

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Amazon Music | RSS

Dr. Barry Seiller and Ryan Warkins join me to talk all about a huge topic – vision. We all know that how we use our eyes is critical in performance and race driving, and yet, we mostly take it for granted – we either have it or not. But it can be trained – it can be improved. I’ve been testing and using the Vizual Edge app that Doc Barry developed, and he, Ryan, and I talk about what “vision” is, and how best to train your vision skills.

134 – Preston Lerner: Learning From the Best, Ford GT & Driver Ratings

by | Jul 25, 2019 | Podcasts

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Amazon Music | RSS

Preston Lerner joins me to talk about what he’s noticed that the best drivers – such as Colin Braun – do that make them so great. As a journalist, that’s what he does – observes things that most people miss. We also talk about his own racing in a Spec Miata (and what you can learn from his strengths and weaknesses), the Ford GTs at Le Mans, and the dreaded Driver Ratings system that is used sports car racing.